PixelMug x Content Creator

Project Brief & Creative Guidelines

About PixelMug

PixelMug is a next-generation smart ceramic mug with a built-in LED pixel display that turns your daily coffee moment into a creative experience.

We started on Kickstarter with over 2,800 backers and $300,000 raised, and now we’re bringing PixelMug to more creators and audiences worldwide. This collaboration aims to showcase the fun, emotional, and creative side of PixelMug — how it brings art, interaction, and technology into one beautiful moment.

Official Website *Media Kit How to Use

Product Highlights

✨ Pixel Art on Enamel Enjoy the LED pixel display seamlessly integrated into a premium enamel surface.
💬 DIY Your Mug Anytime Send and show the pixel messages, emojis, and loops you create in real time via the Pixel Mug app.
💝 Message Sharing Share animated greetings and fun surprises with friends and family remotely.
🔥 Smart Desktop Assistant Temperature Sensing, Clock, Weather, and Mini games features.

Key Visuals & Creative Guidelines

When filming, make sure to capture the magic of PixelMug — how the LED display transforms an ordinary mug into something expressive and interactive.

"The goal is to make viewers think: 'That’s so cool — I didn’t know a mug could do that! I should get one!'"

✅ Do

  • Show Close-ups: Ensure the pixel screen is visible (messages, emojis, photos) on the enamel surface.
  • Lifestyle Scenes: Working at your desk, relaxing with coffee, or sharing a laugh.
  • Focus: Natural lighting, clear visuals, warmth, and interaction.
  • Experiment: Surprise your audience, create a mini-story, or a challenge.

❌ Avoid

  • Flat product-only shots that feel like traditional ads.
  • Overly dark or cluttered backgrounds (makes the display hard to see).
  • Strong backlight or glare on the mug screen.

Video Guidelines

Short Video Reel / TikTok

  • Length: 20–90 seconds
  • Format: Vertical 9:16
  • Goal: Grab attention quickly. Highlight the "wow moment."
  • Style: Fast-paced, creative, personal. Use trending sounds.
  • Core Focus: Visual impact (e.g., surprising a loved one, temperature animation, photo to pixel art).

Long Video YouTube / Review

  • Length: 3–6 minutes
  • Format: Horizontal 16:9 (1080p+)
  • Goal: Tell a deeper story.
  • Structure:
    • Intro & Hook
    • Unboxing / First Impression
    • Setup & Connection Demo
    • Daily Use Moments
    • Honest Review / Emotional Takeaway

Deliverables & Usage Rights

📦 Deliverables

  • Final Video: MP4 or MOV format, high resolution.
  • Raw Footage: Optional but appreciated (uncut clips).
  • Caption/Post Info: Suggest a caption. We will provide a Tracking Link and Discount Code—please include these.
  • Collaboration: Add our social media account as a collaborator if the platform permits.
  • Delivery Method: Google Drive, Dropbox, or direct transfer.

⚖️ Usage Rights

  • PixelMug Rights: We retain the right to repost, re-edit, or reuse content for marketing (socials, website, ads) with credit.
  • Creator Rights: You own the original content and are encouraged to post on your channels.
  • Paid Usage: Any usage beyond the agreed scope will be discussed separately.

Reference Inspiration

We love cozy, natural lighting and a touch of humor or warmth! Check out these examples:

🎥 TikTok Example 1 (@.hypey) 🎥 Instagram Reel Example 🎥 YouTube Shorts Example 🎥 TikTok Example 2 (@maccagames)